ANSWERS TO

Frequently asked questions

How does the Identity Wise Pixel work?
After you install a small snippet of code on your website, we will be able to identify up to 40% of your website visitors. We are able to do this because those visitors have opted in through our publishing network.

Think of it like installing the Facebook retargeting pixel on your website. Facebook knows who your visitors are and providing you with that information.

After you install our retargeting pixel, we will provide you with your anonymous visitor's contact info so that you can communicate with them through the channel of your choice.
Is it legal?
Our technology is similar to installing the Facebook Pixel, or any other ad network pixel, on your website to track conversions and retarget your audience. Most likely you have five or more of these pixels already installed on your website.

Imagine if any of these networks like Google, or Facebook where open to pointing out in a phone book all of the visitors that have come to your website.

Retargeting pixels are legal and compliant with all laws, just as the phonebook is legal and compliant. The data agreement you will have with us makes it legal and compliant to share what we know about individuals with you, making it first party data for your company.
What sets Capital Audience apart?
Companies like Amazon are preventing you from knowing who your buyers are, and companies like Facebook/Meta are limiting your reach.

We believe that small and medium sized businesses should be able to compete with the enterprises on a level playing field. That's why we torn down the walls of these gardens, and we are allowing you to grow your audience at real time speed.

You get to reveal more than just your prospect's personal email address. You will see additional fields such as mailing address, phone number, and credit score.
Who uses your data?
Our data is rated #1 by enterprises such as Meredith, Fanatics, Express, Lending Tree, iHeartRadio, Deloitte, Accenture, TransUnion, LiveIntent, and Microsoft who are currently relying on this.

But more importantly we make this data accessible to people such as marketing consultants, eCommerce brand operators, affiliate networks, and agencies.

Growing your audience with first party data like ours can help make your ads 97% more effective.

So if your brand is currently running ads, you are in the right place.
Do you offer a free trial?
Yes, we do! We not only offer a free trial, but you could sign up and receive a free account forever.
What type of guarantees do I get that this actually works?
If you follow our best practices and followed up with the leads that we have provided you, in a reasonable and trackable way, and you do not make your money back within 60 days, then the rest of your contract is free until you do.
Does this work for prospects outside the U.S.?
We only resolve the identity of U.S web users. International companies can use our platform, but it will only resolve their U.S.-based web traffic.
Can you integrate with my platform?
Yes! We have more than 300 integrations in our integrations library.

How does this work if I am not in eCommerce?

We have different programs in which we can engage with you and come with different price points within those models for different sized businesses that harness either Identity Wise Pixel by itself, or a combination of Identity Wise, Scale360, and multi-channel outreach.

Below are two examples of engagements:

1.

For a small business or SaaS startup:

As an example of an Identity Wise Pixel only engagement, let's use a company with a B2B SaaS under 10,000 visits per month.

Our pricing for Identity Wise Pixel is based on the complexity of the setup and the amount of your site visitors.

If you are getting less than 10,000 visitors and there is a clearly defined tech stack including the management and maximizing the use of your data across your website, CRM & other marketing tools, we charge a small set up fee followed by a monthly fee for you to start collecting the data.

When you go to the case studies page, you will see a B2B SaaS that added 1.5 million/month to their pipeline after 30 days, with only 700 leads with 18% turning into SQL and 20 turning into new immediate clients with an average customer value of 2,500.

Engagements that get the results you see in the case studies start off in the mid 4 figures. After the success for other companies that use this technology, as shown on the case studies page, we expect to deliver you 5-6 figures of value in return in less than 60 days.

2.

For companies with a marketing & sales functions supported by a media budget that drives more than 10,000 visits/month:

As an example, let's use a company with a built out marketing & sales function supported by a large media budget that drives more than 10,000 visits/month:

We may recommend utilizing a combination of Identity Wise, Scale360, Warm Email, LinkedIn outreach and outbound. and talk about executing new campaigns for you in less than 30 days that we can (pretty much) guarantee you have never heard of before.

When you go to the case studies page, you will see a B2B SaaS that added $4 million/month to their pipeline after 30 days, averaging 700 leads per month with 20% turning into SQL pipeline leads.

You are certainly welcome to use Identity Wise Pixel as a standalone product, especially if you do not have a built out website to utilize the pixel.

Engagements that get the results you see in the case studies start off at 5 figures. After the success for other companies that use this technology, as shown on the case studies page that use this technology, we expect to deliver you a significant value in less than 60 days.