We're Continuously Rolling Out New Features..
the ultimate goal is to provide you as the media buyer with huge resources to launch new campaigns, reduce the costs of your CPL, and increase ROAS
Device Fingerprinting
Our proprietary device fingerprinting technology allows us to identify devices with 99.6% accuracy. We fingerprint the users machine at a hardware level, making it possible to track the same device even after the user formats their hard drive and installs a new operating system.
4 Billion Profiles - Big Data
Our data partnerships provide us with more than 4 Billion unique profiles worldwide. Making our database one of the largest single consumer and business profile sets available.
Identity Graph
Our graph currently has over 22.5 Billion known devices. Which means we're able to identify between 20% and 40% of gross traffic on your websites.
Customer 360 Profiles
We use Entity Resolution technology to create matches between hundreds of different datasets to create unified 360 degree profiles.
Comprehensive Analytics..
web analytics features
Real time data updates
Watch real time flow of visits to your website. Get a detailed view of your visitors, pages they have visited and goals they have triggered.
Customizable dashboard
Create new dashboards with widget configuration fit to your needs.
All websites dashboard
The best way to get an overview of what is happening on all your websites at once.
Row Evolution
Current and past metric data for any row in any report.
Analytics for Ecommerce
Understand and improve your online business thanks to advanced Ecommerce analytics features.
Page Transitions
View what visitors did before and after viewing specific pages.
Event Tracking
Measure any interaction of users on your websites and apps.
Content Tracking
Measure impressions and clicks and CTR for image banners, text banners and any element on your pages.
Site Search Analytics
Track searches done on your internal search engine.
Visits Log
Browse individual user sessions and see all their interactions on your site.
Custom Variables
Similar to Custom Dimensions: custom name-value pair that you can assign to your visitors (or page views) using the JavaScript Tracking API, and then visualize the reports of how many visits, conversions, etc. for each custom variable.
Geolocation
Locate your visitors for accurate detection of country, region, city or organisation. View the visitors statistics on a world map by country, region or city. View your latest visitors in real time.
User Segmentation 
View and analyze reports on smaller groups of your audience, based on specific criteria like their country or whether they bought something (choose amongst more than 110 segments available and combine them with AND and OR operators to create your custom segments).
Goal Conversion Tracking
Track goals and identify whether you are meeting your current business objectives. Goals can be triggered when specific page URLs or page titles are viewed, when visitors stay for a certain amount of time on the website, or when custom events/file downloads/outlinks are clicked.
Page Overlay 
Display statistics directly on top of your website with our smart overlay.
Site speed and page speed reports
Keeps track of how fast your website delivers content to your visitors.
Page performance reports
Reports detailed performance metrics for each page view.
Track different user interactions
Automatic tracking of file downloads, clicks on external website links, optional tracking of 404 pages
Analytics Campaign Tracking
Track your Newsletters, any ads (Google Ads, Facebook Ads, and custom ads), automatically detects Google Analytics campaign parameters in your URLs, and more.
Scheduled email reports 
(PDF and HTML reports)
Embed reports in your app or website (40+ widgets available) or embed PNG Graphs in any custom page, email, or app.
Accurately measure the time spent by visitors on your website
provides a more accurate bounce rate metric
Track traffic from search engines
More than 800 different search engines tracked!
Annotations
Create text notes in your graphs to remember particular events.
Custom Alerts
monitor your business and receive alerts on your phone or by email when any of your Key Performance Indicators increase or decrease.
Custom Dimensions
Assign any custom data to your visitors or actions (like pages, events, …) and then visualize the reports of how many visits, conversions, page views, etc. there were for each custom dimension.
Visitor Profile
Visitor Profile helps you understand each visitor’s individual behavior by summarizing and listing all their visits.
No data limit
You can keep all your data, without any storage limits, forever!

Big Data Insights
what data do you get?
Contact Information
id
md5
sha1
sha256
individual_id
address_id
household_id
first_name
last_name
gender
email
ip
opted in
url
phone
do_not_call
address
city
state
longitude
latitude
county_name
zip
facebookurl
linkedinurl
twitterurl
flickrurl
youtubeurl

Household
veterans in household
num_vehicles_hh
num_generations_hh
num_persons_hh
num_children_hh
child_aged_0_3_hh
child_aged_4_6_hh
child_aged_7_9_hh
child_aged_10_12_hh
child_aged_13_18_hh
owns_home
owns_swimming_pool
home_price
home_value
home_purchased_years_ago
home_heat_type
length_of_residence
dwelling_type
mortgage_amount
mortgage_loan_type
mortgage_age
mortgage_refi_amount
mortgage_refi_age
Demographic
ethnic_group
ethnicity_detail
education
birth_year
generation
married
religion
language
Financials
occupation_detail
income
credit
credit_lines
owns_investments
owns_stocks_and_bonds
owns_mutual_funds
net_worth
Voter
voter
political_party
political_contributor
Music
musical_instruments
music
soft_rock
rhythm_and_blues
jazz
rock_music
country_music
classical_music
religious_music
Reading
reading_bible_devotional
reading_magazines
reading_world_news_politics
reading_sports
reading_science_technology
reading_science_fiction
reading_romance
reading_mystery
reading_military
reading_medical_health
reading_interior_decorating
reading_history
reading_health_remedies
reading_finance
reading_fashion
reading_entertainment
reading_country_lifestyle
reading_cooking_culinary
reading_computer_it
reading_childrens
reading_books_on_tape
reading_fiction
reading_astrology
reading_avid_reader

Donations
likely_charitable_donor
recent_donations_num
recent_donations_num_charities
recent_donation_veterans_cause
recent_donation_religious_cause
recent_donation_political_social_cause
recent_donation_political_liberal_cause
recent_donation_political_conservative_cause
recent_donation_political_cause
recent_donation_health_cause
recent_donation_environmental_cause
recent_donation_childrens_cause
recent_donation_arts_cultural_cause
recent_donation_animal_cause

Recent Purchases
recent_games_purchases_total_companies
recent_mens_fashion_purchases_total_companies
recent_hunting_purchases_total_companies
recent_womens_related_purchases_total_companies
recent_wildlife_environment_purchases_total_companies
recent_tv_movies_purchases_total_companies
recent_travel_purchases_total_companies
recent_sports_purchases_total_companies
recent_science_purchases_total_companies
recent_rural_purchases_total_companies
recent_photography_purchases_total_companies
recent_personal_finance_purchases_total_companies
recent_pets_purchases_total_companies
recent_music_purchases_total_companies
recent_motorcycle_purchases_total_companies
recent_money_making_purchases_total_companies
recent_inspiration_purchases_total_companies
recent_humor_purchases_total_companies
recent_holiday_purchases_total_companies
recent_history_purchases_total_companies
recent_gourmet_purchases_total_companies
recent_gift_purchases_total_companies
recent_general_merchandise_purchases_total_companies
recent_fiction_purchases_total_companies
recent_electronics_purchases_total_companies
recent_equestrian_purchases_total_companies
recent_diy_purchases_total_companies
recent_culture_arts_purchases_total_companies
recent_craft_purchases_total_companies
recent_computer_purchases_total_companies
recent_collectibles_purchases_total_companies
recent_business_purchases_total_companies
recent_bargain_seeker_purchases_total_companies
recent_aviation_purchases_total_companies
recent_automotive_purchases_total_companies
recent_beauty_product_purchases_total_companies
recent_audio_equipment_purchases_total_companies
recent_camping_hiking_purchases_total_companies
recent_womens_fashion_purchases_num_companies
recent_fishing_purchases_num_companies
recent_boating_sailing_purchases_num_companies
recent_outdoors_purchases_num_companies
recent_home_decorating_purchases_num_companies
recent_fitness_purchases_num_companies
recent_health_purchases_num_companies
recent_family_related_catalog_purchases_num_companies
recent_family_related_publishing_purchases_num_publishers
recent_childrens_apparel_purchases_num_companies
recent_womens_apparel_purchases_num_companies
recent_mens_apparel_purchases_num_companies
recent_continuity_purchases_num_companies
recent_catalog_purchases_total_orders
recent_apparel_purchases_total_orders
recent_continuity_purchases_total_orders
recent_devotional_purchases_total_orders
recent_family_related_purchases_total_orders
recent_health_purchases_total_orders
recent_home_goods_living_purchases_total_orders
recent_outdoors_purchases_total_orders
recent_womens_fashion_purchases_total_orders
recent_outdoors_purchases_total_items
recent_home_goods_living_purchases_total_items
recent_health_purchases_total_items
recent_family_related_purchases_total_items
recent_devotional_purchases_total_items
recent_apparel_purchases_total_items
recent_catalog_purchases_total_items
recent_womens_fashion_purchases_total_dollars
recent_outdoors_purchases_total_dollars
recent_devotional_purchases_total_dollars
recent_continuity_purchases_total_dollars
recent_publishing_purchases_total_dollars
recent_home_goods_living_purchases_total_dollars
recent_health_purchases_total_dollars
recent_family_related_purchases_total_dollars
recent_apparel_purchases_total_dollars
recent_catalog_purchases_total_dollars
recent_womens_fashion_purchases_avg_dollars
recent_outdoors_purchases_avg_dollars
recent_home_goods_living_purchases_avg_dollars
recent_family_related_purchases_avg_dollars
recent_devotional_purchases_avg_dollars
recent_apparel_purchases_avg_dollars
recent_continuity_purchases_avg_dollars
recent_catalog_purchases_avg_dollars
recent_donations_avg_dollars_per
recent_health_purchases_avg_dollars
recent_magazine_subscriptions_num
recent_magazine_expirations_num
recent_magazine_auto_renewals_num
recent_publishing_purchases_num_titles
recent_purchases_num_publishers
recent_outdoors_purchases_num_publishers
recent_housewares_purchases_num_publishers
recent_gardening_purchases_num_publishers
recent_cooking_purchases_num_publishers
recent_home_living_purchases_num_publishers
recent_home_decorating_purchases_num_publishers
recent_housewares_purchases_num_catalogs
recent_gardening_purchases_num_catalogs
recent_cooking_purchases_num_catalogs
recent_home_living_purchases_num_catalogs
recent_outdoors_purchases_num_catalogs
recent_home_decorating_purchases_num_catalogs
recent_catalog_purchases_num_catalogs
recent_active_magazine_subscriptions

Purchases
investments
soho_business
home_study
home_improvement
home_furnishing
home_decor
self_improvement
plus_size_clothing
clothing
jewelry
cosmetics
fitness
healthy_living
health_beauty_products
running
walking
luxury_life
travel_personal
travel_business
travel_foreign
travel_vacation
travel_cruises
rv
motorcycles
auto_parts
truck_owner
motor_racing
nascar
books
magazine_subscriber
dog_owner
cat_owner
pet_owner
gifts
childrens_products
tennis
snow_skiing
soccer
hockey
football
basketball
baseball
outdoors_hunting
fishing
camping_hiking
outdoors
movies
hunting
photography
knitting_quilting_sewing
cooking
bird_watching
golf
gardening
epicurean
diy
dieting
stamps
coins
antiques
cigars
gambling
boating_sailing
arts_and_crafts
weight_lifting
scuba
aerobics
woodworking
Collector
fine_arts_collector
sports_memoribilia_collector
plates_collector
figurines_collector
doll_collector
Interests
healthy_living_interest
charity_interest
home_improvement_interest
cars_interest
entertainment_interest
Affinities
wildlife_affinity
tv_movies_affinity
travel_us_affinity
travel_rv_affinity
travel_cruise_affinity
travel_affinity
tobacco_affinity
sweepstakes_affinity
tennis_affinity
soccer_affinity
snow_skiing_affinity
hockey_affinity
golf_affinity
football_affinity
basketball_affinity
baseball_affinity
science_affinity
rural_affinity
photography_affinity
dog_affinity
cat_affinity
pets_affinity
personal_finance_affinity
hunting_affinity
fishing_affinity
camping_hiking_climbing_affinity
boating_sailing_affinity
outdoors_affinity
ocean_affinity
motorcycles_affinity
money_making_affinity
insurance_affinity
inspirational_affinity
humor_affinity
home_decorating_affinity
womens_home_living_affinity
american_history_affinity
history_affinity
hispanic_affinity
high_tech_affinity
fitness_affinity
diet_affinity
health_affinity
grandparents_affinity
gourmet_affinity
gardening_affinity
games_affinity
gambling_affinity
young_child_affinity
teen_affinity
family_affinity
equestrian_affinity
electronics_affinity
ego_affinity
education_seekers_affinity
donor_affinity
do_it_yourself_affinity
culture_arts_affinity
credit_repair_affinity
sewing_affinity
quilt_affinity
needlepoint_affinity
knit_affinity
crochet_affinity
crafts_affinity
continuity_program_affinity
cooking_affinity
computers_affinity
college_affinity
collectibles_affinity
catalog_affinity
home_office_affinity
business_affinity
birds_affinity
bible_affinity
beauty_affinity
bargain_hunter_affinity
aviation_affinity
trucks_affinity
auto_racing_affinity
auto_affinity
asian_affinity
womens_fashion_affinity
womens_apparel_affinity
mens_fashion_affinity
mens_apparel_affinity
kids_apparel_affinity
apparel_affinity
african_american_affinity
apparel_accessory_affinity
Automobile
auto_maxpayload
auto_year_latest
auto_year_earliest
auto_weight_threequarterton
auto_weight_quarterton
auto_weight_halfton
auto_weight_overoneton
auto_weight_oneton
auto_vehicletype_van
auto_vehicletype_truck
auto_vehicletype_suv
auto_vehicletype_car
auto_transmissiontype_manual
auto_transmissiontype_cvt
auto_transmissiontype_automatic
auto_transmissiongears_most
auto_transmissiongears_fewest
auto_size_sports
auto_size_small
auto_size_midsize
auto_size_fullsize
auto_purchased_any_new
auto_manufacturerbased_usa
auto_manufacturerbased_european
auto_manufacturerbased_asia
auto_gvwr_gt14k_le16k
auto_gvwr_gt10k_le14k
auto_gvwr_gt9k_le10k
auto_gvwr_gt8k_le9k
auto_gvwr_gt7k_le8k
auto_gvwr_gt6k_le7k
auto_gvwr_gt5k_le6k
auto_gvwr_gt4k_le5k
auto_gvwr_gt3k_le4k
auto_gvwr_le3k
auto_fuel_hybrid
auto_fuel_gasoline
auto_fuel_flexfuel
auto_fuel_diesel
auto_fuel_biodiesel
auto_cylinders_most
auto_cylinders_fewest
auto_drivetype_rwd
auto_drivetype_fwd
auto_drivetype_awd
auto_drivetype_4x4
auto_drivetype_4x2
auto_drivetype_4wd
auto_doors_most
auto_doors_fewest
auto_class_mainstream
auto_class_luxury
auto_class_exotic
auto_class_compact
auto_bodytype_wagon
auto_bodytype_van
auto_bodytype_truck
auto_bodytype_suv
auto_bodytype_sedan
auto_bodytype_minivan
auto_bodytype_hatchback
auto_bodytype_fullsize
auto_bodytype_crossover
auto_bodytype_coupe
auto_bodytype_convertible
auto_bodytype_chassis
auto_bodysubtype_regularcab
auto_bodysubtype_passenger
auto_bodysubtype_extendedlengthpassenger
auto_bodysubtype_extendedlengthcargo
auto_bodysubtype_extendedcab
auto_bodysubtype_crossover
auto_bodysubtype_crewcab
auto_bodysubtype_commercialcutawaychassis
auto_bodysubtype_cargov
auto_msrp_max
auto_msrp_min
auto_purchase_year_latest
auto_purchase_year_earliest
Planned Features..
what's on the development roadmap
Conversion Prediction AI Scores Visitors
.
Segmented Marketing Lists
.
Fingerprinting API
Making it possible for you to implement the fingerprinting on your websites.
Website Personalization
Use your new found data to personalize your visitors experience.
Customer Service
Allowing you to customize the service you provide each customer.
Lookalike Audiences
.
Install our pixel to convert more customers from your existing traffic without having to change anything.
Capital Audience is an analytics platform that shows you the personal information of your anonymous website visitors.
Contact
Mailing Address: 9169 W State St. Suite 701
Garden City, Idaho, 83714
Telephone: 1(206) 552-8656
Email: sales@capitalaudience.com 
RESOURCES